Our Work / VisionID
Empowering Enterprise with Intelligence

VisionID is a leading independent supplier of Mobile Computing, Identification and Barcoding solutions to all industry sectors throughout Ireland & the UK, with clients including Musgrave Group, Woodies, DID Electrical and Johnson & Johnson. VisionID came to 2020 to help achieve clarity of their brand positioning and to activate the message internally and externally.

Drawing on the gathered data from our brand workshop and initial consumer insights, we concluded that empowering customers with relevant data helped make more informed decisions and thereby reduced operational deficiencies.

Connecting the dots

Following intensive and iterative work sessions with our client, we decided to take inspiration from the connected services and solutions provided by Vision ID. With a play on some of the font characteristics in the name, we identified with connected data points which feed enterprise information, enabling businesses to make more informed decisions. This central theme was carried through everything, from company stationery to trade show exhibit stands.

It’s all in the detail

The new brand identity and positioning ‘EMPOWERING ENTERPRISE INTELLIGENCE’ is now an integral part of how sales & marketing address the market. It also serves as a reminder for corporate management and staff, stay true to their core positioning and the strength of the identity, helps VisionID stand out among competitors. Careful consideration was taken in brand activation, ensuring there was cohesive look, from vehicles, trade show exhibit stands to the business card with a curve cut out on one corner, emphasizing their bespoke & non-rigid approach for every client.

Completed tasks

Strategy

  • Customer and Employee Research
  • Brand Strategy
  • Brand Positioning
  • Brand Architecture
  • Brand Vision and Mission
  • Value Proposition and Messaging Strategy

Activation

  • Brand Identity Design
  • Brand Standards and Guidelines
  • Vehicle Livery Design
  • Sales Detail Aids
  • Environmental & Exhibit Stand Design
  • Stationery Suite

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