CUBE, a leading provider of design, print and packaging solutions in Ireland, is 100% committed to exceeding its customers’ expectations. To mark 20 years as leaders in the industry, the company engaged 2020 Brand + Marketing Visionaries to undertake research on its position in the market, develop a new brand identity and positioning statement and to build an integrated new marketing strategy for the business.
Through brand research, we identified four specific pillars: CARE | UNCOMPROMISING | BESPOKE | EXCELLENCE that accurately reflected CUBE’s company culture in delivering customer projects. It was vital that this culture would be reflected in the company’s new positioning, as these set CUBE apart from their competitors in the marketplace. Following delivery of the new brand mark, 2020 Brand + Marketing Visionaries was tasked with execution of the brand across an extensive range of touch points including a new mobile-responsive website, stationery, datasheets, social media graphics, building signage and vehicle livery.