Garrett’s

2020 Brand + Marketing Visionaries has worked very closely with Garrett’s on its brand and marketing strategy for 5+ years, helping to grow the business’s two retail locations in Limerick.

To maximise its effectiveness, we ensure that the management and execution of Garrett’s marketing strategy is always in line with the business’s overall objectives. The successful execution of the strategy, with a clearly defined set of actions, has led to continued year-on-year growth. Our most recent project for the company was the design and build of a new mobile-responsive e-commerce website, which would enable our client to sell products online and leverage a new ‘Click & Collect’ concept. Garrett and Fiona had a very clear direction, looking for a platform through which they could promote the brand digitally, both locally and nationally. From our perspective, it was vitally important that the Garrett’s unique brand story be brought to life online through the reflection of the ‘personality’ of the brand on the site in both design and tone.

STRATEGY

Customer research

Brand strategy and architecture

Customer experience strategy

Value proposition and core messaging

Go to market strategy

New product Innovation

JPG gb 01 Projects

ACTIVATION

Brand identity design

Brand environment design

Ecommerce website

Packaging

Signage and labelling

Direct marketing

Email marketing

 

 

JPG gb 05 Projects

JPG gb 03 Projects

Garrett's 8

2020 Brand + Marketing Visionaries