differentiate

Stop pushing products, start branding

Are you just another commodity? Far too many companies are caught in commodity hell as they haven’t figured out why their customers should buy their product or service over the competitors. Sales personnel often struggle when pushed by savvy buyers to answer one very straight forward and simple question – “what makes you different”. The…

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November 2, 2016 2020bmv
2017-1

Consider Your Brand’s Positioning!

As 2017 fast approaches many business owners, CEO’s and senior management are busy finalising plans to grow their businesses next year. Typically, these plans translate into outlining key performance indicators such as increasing revenues by x%, improving gross margins, increasing EBITDA to €x million etc. etc. I wonder how many are considering the importance of their brand’s positioning to help achieve…

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October 31, 2016 2020bmv
Strategist Packaging 04

Thinking Outside the Box: The Power of Packaging Design in Branding.

You were probably told to never judge a book by its cover, but it’s the 21st century and society is more image conscious than ever before. No area of life has been left untouched by these appearance appraisals, the packaging industry in particular. Increasingly, over the last number of years, the most astute companies have…

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September 14, 2016 2020bmv
Domino's Brand

Lessons in Technological Innovation from Domino’s

One of the biggest changes in western society in recent years has been a move away from unhealthy food to nutritious, locally produced food. And with McDonald’s on the brink of closing hundreds of restaurants across the globe, where does that leave other well-known fast food brands? Well, in the case of Domino’s, not very…

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August 3, 2016 2020bmv
Under Armour Brand

Under Armour: The World’s Fastest Growing Tech Brand?

From one young man’s humble beginnings, selling his performance wear from the boot of his car to one of the fastest-growing high-tech brands in the world, Under Armour is a success story worth taking notice of. The technology behind the now diverse range of men’s, women’s and children’s apparel and accessories is quite complex, and…

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June 21, 2016 2020bmv
Lego Brand

The Legacy of Lego: More than just a Toy

Lego is a fascinating business to investigate. What stemmed from humble origins in a carpenter’s workshop has grown to be an international symbol for fun and imagination. In the wake of The Lego Movie, Lego surpassed Mattel as the world’s biggest toy company. With seven sets sold every second, we wanted to explore how this…

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May 11, 2016 2020bmv
Star Wars Brand

Star Wars: The Force is with the brand 30 years on

There are a number of branding lessons to learn from Star Wars, a story that has appealed to so many people from different walks of life over nearly four decades. It is a fantastic branding story of innovation, complexity and loyalty, and by embracing change, while honouring its heritage, Star Wars has become one of…

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April 5, 2016 2020bmv
Rebrand

4 of the biggest rebrand fails and what you can learn from them

Branding a company is extremely challenging, but rebranding can be even more difficult. The risk with rebranding an already successful, global name is that it could backfire and harm the company, as well as waste a lot of money. However, when done well, rebranding has the power to push a brand to the next level,…

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March 2, 2016 2020bmv
Rebranding

Top rebranding lessons from international companies

Rebranding is a risky business that can either make or break a brand. It has often brought a company back from the brink, but many other times, it has sent businesses to an early grave, eating up the last bit of budget that was there to salvage the brand. Rebranding is an extremely difficult task,…

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February 18, 2016 2020bmv
Rebranding

An inside look at Ireland’s rebranding campaigns of 2015

  ‘S’é oileán na mbotháin, na mbotháin’… You know where this is going, don’t you? You would have to have been living under a rock or overseas not to have heard Eir’s new adverts on television and radio – after all, at the launch of its rebrand a couple of months ago, the company booked…

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January 10, 2016 2020bmv
Rebranding

Ice cream, kittens and taxis: Branding lessons from Uber

From delivering kittens and ice cream to 24-hour local customer service and state-of-the-art technology, this lucrative brand is taking over the world of ground transportation across the globe. Uber is fun, recognisable, professional and extremely customer-focused. All of these traits have been rolled into one ground-breaking technology-driven transport service that is making headlines around the…

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October 12, 2015 2020bmv
Brand BMW

An inside look at the branding success of BMW

Most people would look at BMW and think its reputation comes purely from the quality of the company’s automotive vehicles. Of course, we’re not trying to convince you that its success has nothing to do with its products. But it certainly can’t take all the credit, which is why one of the brand’s most successful…

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September 30, 2015 2020bmv
Apple Branding

‘To the crazy ones!’ Branding lessons from Apple

There are few brand campaigns as original, successful and effective as the one that Apple launched in 1997, saving it from bankruptcy and turning it into the most valuable company in the world. ‘Think Different’ re-established Apple’s counter-culture image that it had lost throughout that decade during Steve Jobs’ absence. What Apple did was successfully…

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September 2, 2015 2020bmv
Nike Brand

3 reasons Nike’s ‘Just Do It’ brand is faultless

‘Just Do It’. It seems so obvious, simple and easy, but the truth is, a lot of time, energy, resources and money goes into creating a tagline so apt and perfect in the highly competitive world of branding. This successful slogan has stood the test of time, spanning decades without any need for revamping, despite…

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August 27, 2015 2020bmv
Mobile Marketing

The era of mobile marketing

It’s common knowledge in the business and marketing world now that news, media and advertising is immediate. People look at their Facebook pages several times a day on their mobile devices, e-mails are sent directly to people’s smartphones, making them as immediate as text messages, and even social media notifications buzz through mobile applications. So,…

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July 6, 2015 2020bmv
Customer rewards

The importance of customer rewards systems

We all know people love a bargain, and what everyone loves even more than that is getting something for free, which is why customer reward systems work so well. By keeping existing customers coming back rather than focusing all your energy on the much harder task of attracting new customers, you will see a far…

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May 27, 2015 2020bmv
Direct Mail Marketing

The power of direct mail marketing

With all the new approaches to marketing that are evolving and changing at a speed never before seen, it can be hard to keep up, and often, effective old-fashioned methods are forgotten about. One of the biggest mistakes brands and businesses make these days is thinking marketing is all online. Optimisation, algorithms, keywords, SEO and…

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May 5, 2015 2020bmv
Mobile Responsive

Why your website needs to be mobile responsive

Earlier this year Google announced an update to their search engine algorithm that will reward mobile-friendly sites with a higher search ranking. This algorithm update is closing in now with the update scheduled for April 21st. This move by Google to reward mobile-friendly sites will compel companies to start developing their websites to be mobile…

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April 9, 2015 2020bmv
Brand Conor McGregor

Conor McGregor – The Brand

Conor McGregor has recently become a household name,  not only Ireland but across the world. There are a number of reasons for this including his skill level, his mind set, his appearance and all of these successful factors have built one of the fastest growing brands in world sport. You can’t say that McGregor doesn’t…

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October 28, 2014 2020bmv
Snapchat

Snapchat – Profile

Snapchat was created in 2011 by two close friends, Evan Spiegel and Bobby Murphy. They wanted to create a personal way to communicate on mobile. Their solution was Snapchat, a photo messaging app. As time went on, more features were added to the platform and the app exploded in popularity. Today, there are over 700…

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October 14, 2014 2020bmv
Ryder Cup Strategy

McGinley’s Master Stroke

Europe won their 8th Ryder Cup in 10 attempts to continue the strong run of performances by European teams in the Ryder Cup last weekend in Gleneagles, Scotland. While the European team had 4 of the top 5 ranked players in the world and were heavy favourites, no one saw the incredible performance that unfolded…

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October 2, 2014 2020bmv
Twitter

Twitter’s Random Tweets

Twitter has begun rolling out a feature where tweets from accounts that you do not follow will appear in your Twitter timeline. The feature has come to light after content from other accounts were reportedly seen by users in the last number of weeks. According to Twitter, these tweets are chosen using a number of…

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September 3, 2014 2020bmv
The Premiership Brand

The Premiership Brand Doesn’t Exist Anymore!

From La Liga, The Eridivisie, The Bundesliga to the Seria A . . . there are many soccer leagues out there, but in the last number of years the English FA have wanted to position the English Premiership as the leading league in the world. Due to globalisation, soccer leagues have become widely available to…

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August 13, 2014 2020bmv
Pinterest

Pinterest Opens the Door to Conversation

Pinterest is a company that provides an internet service that they describe as a visual discovery tool. People use Pinterest to collect and share ideas for projects and interests. Users create and share collections (boards) of visual bookmarks (pins) to plan trips, save favourite recipes, develop projects, and organize events. . . .  Its uses…

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August 11, 2014 2020bmv
World Club Sevens Limerick

World Club Sevens in Limerick – Engaging for Success

This weekend, Limerick welcomes some of the top 7’s players in the world to the “Best Rugby Stadium in the world”. The Inaugural Limerick World Club 7s brings together, for the first time in Ireland, some of the biggest names in club and provincial rugby from the Northern and Southern Hemispheres. Munster Rugby is hosting…

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August 7, 2014 2020bmv
Strategy

The South of Ireland – a Golfers Strategy

The South of Ireland golf championship is one of the most prestigious golfing amateur championships in Ireland. It began in 1895 and is currently on in Lahinch Golf club this week for the 119th time in the competitions history. The South is a gruelling contest with a possibility of 8 matches over the 5 days…

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July 29, 2014 2020bmv
Basecamp

Basecamp – The only project management tool you need!

What is Basecamp? Basecamp is a web-based project management tool which was launched in 2004. Since then it has become the world’s leading project management tool, with just over 15 million users to date. According to their website, over 5,000 companies signed up in the last week! Basecamp is very easy to use. It runs…

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July 21, 2014 2020bmv
Business Card

The Business Card

Why use business cards? We use them because the old-fashioned paper rectangle is still the fastest and easiest way to share business contact information with other business people, prospective customers and clients. Even in this digital age, they’re still one of the best ways to remind people about your business and get your message in…

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July 18, 2014 2020bmv
Brand

What is a Brand?

There seems to be some confusion with people surrounding their understanding of what a brand actually is. In our opinion, building & nurturing a powerful brand is the most important strategy that a business must focus on to stand out from their competition. The market is often cluttered and business’s need to build their own…

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July 11, 2014 2020bmv